Search Engine Optimisation puts the consumer in touch with the product
or service provider instantly. For instance, there is a high probability
that you found us through a search engine. And the fact you are on this
page is good enough reason to assume that Search Engine Optimization or
SEO is on your radar.
While you look at managing your SEO, each of your competitors want to
optimize for those keywords/phrases that are so critical for your
company or brand as well. Apart from this, you need to ensure that the
search engine spiders revisit the pages, understand how they crawl
the website, plug-in an appropriate content management system, manual
submissions, web crawler analysis, traffic and rank analytics. All
these elements are put together to achieve one simple goal – that when a
potential customer comes around searching, your product or service is
prominently visible.
Considering the above, it would be no exaggeration to say that SEO
can actually make (or break) an organisation’s prospects. A majority of
online consumers start their search for a product or service through a
search engine. Studies indicate that these consumers usually don’t
click beyond the first three pages of search results; many don’t even
go beyond the first page. Like the old Indian retail saying
goes – Jo dikhta hai, wahi bikta hai! (It is only what’s
visible that gets sold).
Magnon\TBWA manages SEO campaigns for some of the leading
brands in the world. In fact, we are one of the pioneers of Search Engine
Optimisation in India, perhaps the first Indian digital agency to
introduce guaranteed search engine results to its clients several years
ago.