SEO & Search Marketing

Search Engine Optimisation puts the consumer in touch with the product or service provider instantly. For instance, there is a high probability that you found us through a search engine. And the fact you are on this page is good enough reason to assume that Search Engine Optimization or SEO is on your radar.

While you look at managing your SEO, each of your competitors want to optimize for those keywords/phrases that are so critical for your company or brand as well. Apart from this, you need to ensure that the search engine spiders revisit the pages, understand how they crawl the website, plug-in an appropriate content management system, manual submissions, web crawler analysis, traffic and rank analytics. All these elements are put together to achieve one simple goal – that when a potential customer comes around searching, your product or service is prominently visible.

Considering the above, it would be no exaggeration to say that SEO can actually make (or break) an organisation’s prospects. A majority of online consumers start their search for a product or service through a search engine.  Studies indicate that these consumers usually don’t click beyond the first three pages of search results; many don’t even go beyond the first page.  Like the old Indian retail saying goes – Jo dikhta hai, wahi bikta hai! (It is only what’s visible that gets sold).

Magnon\TBWA manages SEO campaigns for some of the leading brands in the world. In fact, we are one of the pioneers of Search Engine Optimisation in India, perhaps the first Indian digital agency to introduce guaranteed search engine results to its clients several years ago.