Digital gets a seat at the CxO table

Vineet Bajpai received mention in a story by Viveat Susan Pinto from Business Standard. The story highlighted an emerging trend wherein digital is increasingly moving from the fringes to the center of the management table at agencies. In the article, Vineet Bajpai’s current position as the Group CEO of TBWA\India has been credited as ‘the first instance of a digital head becoming the overall head of an agency group in India (excerpt from the article).

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